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The world of retail is a tough one. You have a whole lot of competition. To be a success, you need to think sales, sales, sales. That includes sales per square footage. This effectively means that your best salesman is the store itself, but you’ll be surprised at how many businesses ignore this fact.
To achieve maximum results you need to turn your showroom into your best sales weapon.
Here are our top visual merchandising tips.
Know your audience
The first step towards getting your sales floor right is to completely understand your target audience. To create a visual merchandising retail display that works, you need to know what your audience like. We aren’t talking about surface-level stuff here either. You need to know detailed demographic stuff. Things like their age, their income, their education, their lifestyles – knowing this info will help!
Appeal to all five senses
When you’re thinking of visual merchandising, it’s easy to only concentrate on one sense – sight. But people have five senses, and they use all of them to assess situations and make decisions.
This is called sensory branding and appeals to customer’s sight, hearing, touch, and smell.
Help people imagine
Customers want to be able to imagine what your product will look or feel like in their home, or in their possession, so help them imagine. You’ll notice in furniture stores, the sales floor is set up with retail displays that show homeowners how they could use the product. That’s because it sells products.
Use light to your advantage
To attract customers towards your displays, put light to use. You can experiment with light in a number of different ways. You can light the products up, you can introduce natural light through windows, or you can bring some lamps in.
Just don’t underestimate how useful light can be.
Retail display props
Adding display props to your visual merchandising can help you convey a consistent brand image across all of your marketing channels, including everything from the shop window to social media. No matter how much time you spend on social media advertising, that exposure is never going to be as strong as an Instagram post about how awesome and trendy your store looks, complete with an eye-catching display prop that helps showcase your brand’s visual identity. If you want customers to connect with your business via Instagram and other social networks, you need display props.
At Spur Creative we have a wide range of experience working directly for companies helping create outstanding retail display props for their visual merchandising. The importance of high-quality display props in visual merchandising is unparalleled, so make sure you have the best person helping you create a truly eye-catching retail display.