Clear cast ice blocks

One of our regular clients got in touch and asked us to help with a promotion they were working on for Braun. We were asked to create around 1,000 ice blocks to promote one of their new products: Braun CoolTec shavers.

The plan was that they will be used in retail outlets worldwide as a point of sale for the new ‘ice cool’ product. So, we got the job done, delivered the props in bulk to a main distribution centre where they were dispensed to stores throughout the world.

How we did it

The shape

For the shape of each of the props, we needed to make something that the shaver could neatly fit into, at a specific angle and to allow for security wiring and an alarm to attach to the shaver. We first had to have the master CNC cut using CAD drawings, although, this could only make the basic shape. To create further and more realistic detail, we had to mould and cast a new master using an oil-based clay, then sculpt all of the ice detailing into this before making another mould for more masters.

The ice effect

Out of the whole project, we knew that creating that clear effect of ice for the props would be the main challenge. For this, we used clear resin, which can be a tricky task. Luckily, there was enough of a budget there to buy the best resin on the market, and our team had the relevant experience to work with it. However, we still had to make sure that all conditions were exactly right for it to work effectively. There could be no blemishes on any of the 1,000 props!

The amount

When it comes to making such a huge number of replicated props, we know that it’s so important to constantly monitor all the conditions throughout the process to make sure there are no anomalies. This meant that all of the temperatures had to be meticulously checked, assuring that it was at certain levels at different parts of the process.

The result

We had a lot of fun with this commissioned project and believe that the results for the Braun CoolTec shaver promotion truly were ice cool.